This book shows you how to start, run, and build a freelance writing business doing whatever type of writing you prefer. The book is indispensable for writers at every stage of their career. The book covers entry-level assignments, marketing and self-promotion, and how to write a business plan. More experienced writers will discover how to maximise their earning potential, which jobs pay the best, how to work with an agent, the most successful ways to grow your business, and how to be more productive.

The ultimate word book for aspiring intellectuals! The most compendious collection of words for aspiring scholars, this book helps you hold your own in intellectual discourse. Featuring 2,400 sophisticated, obscure, and obtuse terms, each page provides you with the definitions you need to know to lock academic horns with the clerisy. From antebellum and eleemosynary to impasto and putative, you will quickly master hundreds of erudite phrases that will improve your conversational elegance. Complete with definitions and sample sentences for each entry, The Big Book of Words You Should Know to Sound Smart will elevate your lexicon as you impress the susurration out of the perfervid hoi polloi.

As a child, when Robert Bly skinned his knee, his mother would always remind him to count his blessings because the injury could be worse. At the time, he found it irritating, but as an adult, he has realized the wisdom of her approach. Moreover, he has learned that in the overwhelming majority of cases, the sum of our blessings is greater than the sum of our problems. With that in mind, he offers "Count Your Blessings," a fascinating mix of more than 100 often overlooked blessings-from the seemingly trivial to the highly significant. The brief entries-on subjects such as anesthesia, flowers, opposable thumbs, and Post-it Notes-are accompanied by a unique self-scoring system that allows the reader to see in mathematical terms that the blessings in our lives almost always outnumber the misfortunes. Readers will experience an increasing level of gratitude as they are reminded of the everyday items and experiences that make life more enjoyable and satisfying.

The Content Marketing Handbook helps entrepreneurs, marketers, and small business owners understand the true role of content within integrated multichannel marketing campaigns, avoid wasting time and money by giving away content with no ROI, and instead skillfully create content that builds trust, stimulate interest, and ultimately get more orders for what they are selling. Readers will learn how to: Create A-level content that gets noticed, gets read, and eliminates "content pollution" Overcome the biggest weakness of content marketing Double marketing response rates by adding lead magnets, bonus reports, and other free content offers Use content to build brands, enhance reputations, and stand out from the competition Plan, execute and measure content marketing in a multichannel environment Know when to stop giving away content and start asking for the orders

Be the life of every highbrow cocktail party-just by mastering the deliciously obscure terms in The Words You Should Know to Sound Smart. This book is a tongue-in-cheek guide to words that any well-educated, witty person should be able to drop into cocktail conversation. You are encouraged to toss off words such as "disestablishmentarianism," "descant," and "autodidactic"-words that will make the user sound learned, intellectual, and wise. For those who want to improve the quality and sophistication of their speech and writing, this is the book to keep on the nightstand.

BOOST YOUR BUSINESS WITH DIRECT MAILThink direct-mail marketing is a thing of the past? Think again. In our digital world, it’s easy to overlook the power of a snail mail marketing piece. You can in fact create a direct-mail marketing campaign that could earn you an ROI as high as 1,300 percent. In The Direct Mail Revolution, legendary copywriting pioneer and marketing expert Robert W. Bly shares direct mail strategies that will transform your business, win you more customers, and earn more profits. Whether you’re new to direct mail or need to revamp a local or hyperlocal marketing strategy, this book is your clear, comprehensive blueprint to winning new and ongoing sales with direct mail. Learn how to: Keep your marketing pieces out of the trash with perfectly crafted letters, brochures, postcards, and more Increase response rates with the six characteristics of irresistible offers Track and test the key ingredients of your direct-mail campaign Seamlessly integrate your print and digital marketing efforts for a multidimensional sales funnel Gain leads and sales with the “magic words� of direct-response copy Avoid the most common “snail mail� mistakes that will get your marketing ignored Plus, receive Bly’s very own templates, samples, and checklists that have stood the test of time to ensure your direct-mail strategy earns you the success you’ve been hoping for.

Comprehensive Coverage

Completely Up-to-date!

Turn your expertise into a highly paid speaking career!

Getting Started in SPEAKING, TRAINING, or SEMINAR CONSULTING

Superstar speakers like Tom Peters get $30,000 or more for a one-hour keynote address. Other top speakers earn $5,000 to $10,000 or more per day. The market for speakers, trainers, and seminar consultants is huge: U.S. companies spend an estimated $55 billion annually on workplace training. And you don’t have to be a Tom Peters to earn a good living as a professional speaker. There’s a demand for experts in every area from how to reduce stress, organize time, and manage people to how to write a business letter or troubleshoot a local area network. People from all walks of life successfully do it: Teachers, consultants, authors, executives, entrepreneurs, and training professionals have all built lucrative second careers as speakers.

Getting Started in Speaking, Training, or Seminar Consulting shows you, step-by-step, exactly what you need to know to become a polished and highly paid speaker (or, if you already are one, a better one). You’ll learn how to:

• Create a presentation that audiences want to hear
• Identify your market
• Establish yourself as an authority in your field
• Effectively sell yourself and win speaking engagements
• Set fees, write contracts, and handle other financial and legal aspects of the profession
• Promote yourself on the Internet
• Work with bureaus, agents, reps, and office assistants
• Boost your speaking income with information products

Imagine yourself as a successful speaker: You get to stand up and talk in front of an audience . . . you help others with your knowledge . . . you’re sought out for your expert counsel . . . and you’re paid very well for it! It can happen–with the straightforward, podium-proven advice in the book you’re holding in your hand.

Deliver Big-Picture Marketing Plans for Pennies on the Dollar Successful marketing expert and copywriter Robert W. Bly cuts through the clutter of short-lived marketing techniques and trendy gimmicks to reveal the critical steps you need to cross over from business owner to marketplace competitor. Dishing bite-sized lessons, supported by in-chapter exercises and end-of-chapter actions, Bly coaches you in creating an effective marketing plan that produces the results of an expensive marketing consultant without the hefty cost. Learn how to: Develop a clear business vision Position your business and services strategically Research your market and target your ideal client Integrate online and offline marketing Put measurements in place to assess marketing tactics Create an effective implementation schedule Review and troubleshoot for future success and growth Whether embarking on a new venture or reviving your current business plan, this practical handbook provides the next steps toward business success and survival.

The definitive guide to becoming a successful freelance writer, now in an updated and expanded third edition
Secrets of a Freelance Writer has long been the authoritative guide to making big money as a commercial freelance writer. In this new edition, you'll find out how to make $100,000 a year--or much more--writing ads, annual reports, brochures, catalogs, newsletters, direct mail, Web pages, CD-ROMs, press releases, and other projects for corporations, small businesses, associations, nonprofit organizations, the government, and other commercial clients.
You'll also learn how to start out as a freelancer, market yourself to clients, create a successful personal Web site to cull more sales leads, follow up on potential customers to build your practice, and run your business on a day-to-day basis.
Secrets of a Freelance Writer is the definitive guide to building a successful and lucrative freelance writing practice. Robert W. Bly is a freelance copywriter specializing in business-to-
business, high-tech, and direct advertising. He is the author of more than sixty books and has appeared on CNBC and on CBS's Hard Copy. He lives in River Vale, New Jersey. Secrets of a Freelance Writer has long been the authoritative guide to making big money as a commercial freelance writer. In this new edition, you will find out how to make $100,000 a year--or much more--writing ads, annual reports, brochures, catalogs, newsletters, direct mail, Web pages, CD-ROMs, press releases, and other projects for corporations, small businesses, associations, nonprofit organizations, the government, and other commercial clients.
You will also learn how to start out as a freelancer, market yourself to clients, create a successful personal Web site to cull more sales leads, follow up on potential customers to build your practice, and run your business on a day-to-day basis.

Written for people who are old enough to know who they are, what they want, and what skills they are best at, this guide shows exactly how to build a successful and profitable business. Older people are among the world's most successful entrepreneurs with a wealth of in-depth experience, education, and mature judgment that younger people can't match; they also care more about creating financial security and doing what they want. Business consultant and serial entrepreneur Robert Bly teaches how to find the right home business opportunity; determine the target market for that business; sell the right product to the market at a profit; manage the business without wasting time; effectively market the business; comply with all laws, regulations, and taxes for the business; and generate enough income for retirement. Covering every aspect of building a successful business, not just the broad outlines, this book also provides senior-oriented information on computer equipment, the internet, and social media marketing.

Bob Bly is not the best-known entrepreneur in the world, and he is not the richest. But the 65,000 subscribers to his online newsletter "The Direct Response Letter" turn to Bob weekly for advice and inspiration on how to achieve success professionally, financially, and personally.
Now in "87 Secrets of Outrageous Business Success: How to Reach Your Goals and Have Fun Doing It," you get many years of Bob's advice compressed into a quick-reading guide to living a happy, fulfilling, and abundant life. Now you can achieve your goals, escape the rat race, and be master of your own destiny.
In "87 Secrets of Outrageous Business Success," you will discover:
** 7 steps to outrageous business success
** How to make yourself indispensable
** 7 ways to command higher fees
** How to become a more confident public speaker
** The 22 undeniable truths of life
** How to start your own home business after 50
** The 4 keys to success and happiness
** How to get really good at anything
** 10 ways to achieve Internet marketing success
** And more...
You may want to be happier. You may want to be richer. You may want to be more successful. By following the simple but proven rules in "87 Secrets of Outrageous Business Success," you can soon achieve all three goals--and live a more harmonious and rewarding life.

For poetry lovers and students of literature and literary criticism, a National Book Award-winning poet brings his prowess as a translator and critic to bear on the work of one of the major German poets of the century.

Bob Bly is not the best-known entrepreneur in the world, and he is not the richest. But the 65,000 subscribers to his online newsletter "The Direct Response Letter" turn to Bob weekly for advice and inspiration on how to achieve success professionally, financially, and personally.
Now in "87 Secrets of Outrageous Business Success: How to Reach Your Goals and Have Fun Doing It," you get many years of Bob's advice compressed into a quick-reading guide to living a happy, fulfilling, and abundant life. Now you can achieve your goals, escape the rat race, and be master of your own destiny.
In "87 Secrets of Outrageous Business Success," you will discover:
** 7 steps to outrageous business success
** How to make yourself indispensable
** 7 ways to command higher fees
** How to become a more confident public speaker
** The 22 undeniable truths of life
** How to start your own home business after 50
** The 4 keys to success and happiness
** How to get really good at anything
** 10 ways to achieve Internet marketing success
** And more...
You may want to be happier. You may want to be richer. You may want to be more successful. By following the simple but proven rules in "87 Secrets of Outrageous Business Success," you can soon achieve all three goals--and live a more harmonious and rewarding life.

This expanded edition goes beyond advice on making a living as a business writer to include the more creative forms of writing. There are new chapters on writing and selling poems, short stories, novels, and essays, plus a new section on cartooning. Existing chapters have been brought up to date. You learn to start, run, and build a freelance writing business doing whatever type of writing you prefer.

CREATE A LONG-TERM, NO-FUSS, WEALTH-BUILDING PLAN THAT WILL GET YOU OUT OF AN OFFICE CUBICLE FOR GOODEntrepreneur Media has teamed up with Nightingale-Conant, the world leader in self-development, to show you how to escape the 9-to-5 rat race, harness the power of passive income, and earn a steady stream of cash while living your best life. Whether you want to escape your corporate life and start a side hustle, spend more time with your family while your real es-tate investment rakes in the cash, or build a financial nest egg for the future with a passive investment stream, The Power of Passive Income will get you started on your journey. You will learn how to: Assess your personal skills, resources, and lifestyle Identify passive income and time-for-money models Get out of your debt hole and into your nest egg Manage your income and expectations for success Generate a six-figure income with the right strategy for your goals Redefine wealth based on what matters to you Free yourself from the need to work for someone else-and make yourself rich instead. Maximize your income, minimize your stress level, and get the absolute most from every moment with The Power of Passive Income.